MTV launches new mobile services in Asia
Written by Patrick Frater
Thursday, 13 March 2008
Story Categories: Animation, games, Hollywood In Asia, Internet, Japan, mobile content, TV,
HONG KONG – Viacom’s MTV is using fast-developing Asia as location for new tech and new media experiments.
Company this week unveiled its first 3G mobile phone play in Cambodia with Cambodia Advanced Communications, and a partnership with Shockwave in Japan.
Deal in Japan is intended to establish a new advertising business model through creation of ‘advergames,’ free online games used for advertising. Games combine corporate logos and demonstrate services in a user friendly fashion. Shockwave is one of the biggest entertainment websites in Japan and MTVJapan.com a leading music and youth portal.
Pact in Cambodia sees MTV and Nickelodeon content offered to CADCOMMS’s 3G mobile phone subscribers. Provided under the ‘qb’ brand, video content will be delivered in mobile TV form or as video-on-demand.
Fast developing, Cambodia has unusually low penetration of traditional fixed line telephones and poor deployment of Internet services and its
http://www.varietyasiaonline.com/content/view/5671/1/
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